In the same election cycle, voters in Blanket and Trent rejected smaller school bond proposals. Voters in Ira and Merkel approved bonds for school buildings in excess of $10 million. Remember that it wasn't all that long ago that a bond issue failed in AISD (2008). So it isn't just a matter of community size or the cost of the proposals.
I'd say the main difference with Jim Ned was the fear of losing campuses in communities. I suppose if you are already bussing kids to Tuscola for the higher grades it doesn't seem such a stretch to extend that to all grades. But closing a community's school is HUGE. This change would have closed buildings in both Lawn and Buffalo Gap.
Would it make sense to replace two old buildings with a facility that would be safer and much cheaper to operate? Yes, that's a no-brainer. But when it means closing a building (or two) that have sheltered generations of students -- that's different. And then to move that group of kids out of town and down the road several miles, that's WAY different.
Add to that the possibility of higher taxes in a community where the masthead of the local paper proclaims it is "Proudly serving Buffalo Gap, TX and the Conservative (Once Silent) Majority of America." I just can't figure why anyone thought such a proposal had any chance of winning.
The approach I saw from AISD was nice. Those dog and pony shows help. But it takes much more than the right approach when you're dealing with the connection between a community and her school buildings. The bond failures in Blanket, Trent and Jim Ned remind us that we're in a climate of austerity. Any taxing entity needs to understand that and build their appeals appropriately.