How do you choose between all these cell phone providers?

Availability of signal is next in importance.
Customer service is a consideration but I don't worry about that very much at the start. I expect things to work well enough that I don't need to contact them.
Recently the add-on case on my cell phone started falling apart. Since I wanted to move up from 3g speeds I figured it was a good excuse to get new phones. Yes, phones plural. I'm not the only resident at my house and need someone to call so I can have an excuse to have a phone.
We don't have a landline. Haven't had one for 10 years. Cuts out some of the annoying phone calls and completely avoids all those taxes. If you're still using landline, I'd be interested to see what percentage of your bill is for taxes and fees. I really like the idea of not having to allow for those fees.
I've been monitoring the offers advertised by cell service operators. I guess it was the set price offered by Cricket that captured my attention. Remember I don't like seeing those taxes and fees on my bill.
We don't use much data since most of that can be handled over wi-fi connections. But I don't want to be hit by overages if we do have to rely on cell data some month. Cricket's policy is to throttle data down from LTE speeds if a customer exceeds their limit. I can live with that. Shoot, I have been living with 3g speed until now. Based on history we're using less than one Gig per month -- combined.
The $30 dollar plan looked like a good fit for us.
Cricket wasn't offering the phone we wanted so I ordered those from a supplier. If you aren't bringing your own phone you'll have to adjust this conversation to your circumstances. I went in expecting to pay for 2 SIM cards but found that Cricket was offering free phones for customers porting an existing phone number from another provider.
We paid $60 up front for the first month's service for the two of us. Each of us will get 1 Gig of data per month at LTE speed. They helped us set up our new devices using the SIM cards from the free phones. We walked out with phones that only needed time for the transition to work through the various billing systems. And with 2 new perfectly fine extra Android devices.
I am a happy camper. We did have to go back for some help setting up the voicemail option on one of the phones. But the customer service was extremely good.
I don't want to mislead anyone so let me disclose that I often do work for the conglomerate that "owns" Cricket. But no one has asked for this review or offered any incentive in this regard. I figure one of the things I can do that's Good4Abilene is to share a good deal when I find it.
The title of this post says Jiminy Cricket. Isn't Jiminy the fellow you think of when you think of Cricket characters? I've been trying to figure out why the corporate folks didn't just license the likeness or character from Disney. Seems like a fellow who can serve as Pinocchio's conscience would make a perfectly fine logo. Ok, Jiminy isn't as cute as Lily but he's certainly as good or better than those critters that resemble gummi vitamins.